The Twitter Mutual Move: Turn Followers Into Real-Life Relationships

Before any trip, DM your Twitter mutuals in that city. Highest-ROI relationship tactic.

Every time Sheel travels to a new city, he DMs his Twitter mutuals who live there and sets up coffee or dinner. It costs nothing, takes five minutes, and has led to some of his best deals and friendships. The insight: your online network is a dormant asset. Most people never activate it. The ones who do create an unfair advantage in deal flow, information, and serendipity.

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