Build a Passion Hook to Stand Out in Social Situations

Most people at networking events describe themselves by their job title. Shaan argues you should develop a "passion hook" — a specific, unusual hobby or interest that makes you instantly memorable. It gives you something genuine to talk about, signals that you're a real person with depth, and creates natural follow-up conversations. The person who "builds custom mechanical keyboards" is more memorable than the "VP of Marketing at a SaaS company."