The Ego Business vs. The Actual Business
Strip away what you want to be building — what's actually working?
Every founder has two businesses running in their head: the ego business (the one that sounds impressive at dinner parties) and the actual business (the one that's generating revenue). Pat argues that most people who feel stuck are stuck because they keep investing in the ego business while neglecting the actual one. The fix is brutal honesty: look at your numbers, find what's actually making money, and ruthlessly double down on that — even if it's not the thing you'd brag about.
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Expected Value Decision Making: How a 19-Year-Old Used Gambling Math to Decide When to Sell
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