Kodak Invented the Digital Camera and Buried It

If you don't cannibalize yourself, someone else will — without the internal politics.

Kodak had the digital camera in 1975. They shelved it to protect their film business. By the time digital photography went mainstream, Kodak was too late to catch up. The mistake wasn't technological — it was organizational. They let the fear of disrupting their existing revenue prevent them from owning the future. Every incumbent faces this choice, and most choose wrong.

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