Why the People Who Seek the Guru Role Are Often the Wrong People For It

The desire to become a guru tends to attract people motivated by status, not mastery.

There's a selection bias in who becomes a self-help guru. The people most drawn to the role tend to be motivated by audience, status, and income — not by deep expertise or genuine desire to help. Meanwhile, the people who actually have the most valuable advice are usually too busy doing the work to package it for consumption. This creates a market where the loudest voices are rarely the most credible ones.

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